The Hotspot - External event is a custom event used to locate information on the number of impressions and clicks on clickable ads in the applications. The event is triggered every time a user either sees or clicks an external hotspot in the publication.
This article will show you how to create a custom report to retrieve our custom Hotspot - External event. With this report, you can retrieve data on external hotspots across all newer versions on all platforms.
1. Go to your customization tab in Google Analytics
2. Click 'New Custom Report'
Depending on your previous activity in Google Analytics, you might have a number of custom reports already. The Hotspot - External report will be added as the latest one.
3. Fill out the forms exactly like the image below.
When selecting a view, you can select either a single view or all views on the account.
*Remember to set the filter to ‘Regex’ to make sure Google can find all the event data.
4. Click 'Save'. Now you should be able to see the data from the Hotspot - External Event.
The data shows the number of impressions and clicks for the selected date range. To include more days, simple change the date range in Google Analytics and the number of impressions and clicks will change accordingly. The Event Action describes the number of impressions and clicks. If you change the Event Action to Event Label, you will be able to see the individual external URL's used in each of the external hotspots.
To see even more data, click the ‘Show rows’ dropdown menu and select your desired number of rows. If you select 100 rows, you will be able to see data for the 100 most popular external hotspots in your publication for the selected date range.