Google Analytics vs. Google Analytics Premium

2017-07-18 12:36:24 UTC

Google offers two versions of Google Analytics. The standard version of Google Analytics (GA) is free and the premium version Google Analytics Premium (GAP) is the paid version of Google Analytics with a price of 980,000 DKK/131,000 EUR a year. Both versions can be used for tracking in all Visiolink applications.

This article will outline the differences between Google Analytics Free and Google Analytics Premium. Google Analytics will give you a notification when you are a good candidate to go premium and this can also give you an idea of when to make the switch.

Data Collection

Both versions of Google Analytics can be used to track events in a Visiolink application, but the collection limit is different. With standard GA you get up to 10 million hits per month and with Google Analytics Premium you get 1 billion+ hits per month depending on the specific plan.

 

Google Analytics Free

Google Analytics Premium

Hit count per month

Up to 10 million hits per month

1 billion+ hits per month 

With a standard Google Analytics account you have the capacity to make 20 Custom Dimensions and 20 Custom Metrics whereas a Premium account gives you 200 of each. All Visiolink Applications uses 5 Custom Dimensions and 7 main events (Metrics).

 

Google Analytics Free

Google Analytics Premium

Custom Dimension/Metrics

20 of each

200 of each 

Another difference between GAP and GA is the Data Freshness which means the Data processing latency. For a standard account the Data Freshness is 24+ hours and for premium accounts the Data Freshness is only 4 hours at maximum.

 

Google Analytics Free

Google Analytics Premium

Data Freshness

24+ hours

Max 4 hours

Reporting

Both account versions provide Standard Reports, Custom Reports, Dashboards, and Segments.

 

Google Analytics Free

Google Analytics Premium

Data Collection

Hit count per month

Up to 10 million hits per month

1 billion+ hits per month

Custom Dimension/Metrics

20 of each

200 of each

Data Freshness

24+ hours

Max 4 hours

 

The main difference between standard Google Analytics and Google Analytics Premium for a Visiolink solution is the number of hits. If you have a large amount of users, the hit limit can be reached. When this happens you can experience inconsistencies in your data. There are examples where Google simply caused the removal of some key event data because the limit had been reached. At the same time Google will sample the data whenever the queries become large and advanced. This does not happen with Google Analytics Premium.

If you have questions regarding your data or the differences between Google Analytics and Google Analytics Premium, feel free to contact us.

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