The Download Event stores data for authentication. With this data, you will be able to see whether the user has a subscription access or if they bought their subscription in the application.
1. Go to your customization tab in Google Analytics
2. Click 'New Custom Report'
Depending on your previous activity in Google Analytics, you might have a number of custom reports already. The new report will be added as the latest one.
3. Fill out the forms exactly like the image below.
When selecting a view, you can select either a single view or all views on the account.
*Remember to set the filter to ‘Regex’ to make sure Google can find all the event data.
4. Click 'Save'. Now you should be able to see the authentication data.
The data shows the number of downloads for the selected date range. To include more days, simple change the date range in Google Analytics and the number of downloads will change accordingly. The Event Action describes the authentication method associated with the download. You can also retrieve data for voucher campaigns and purchases of single issues in the app. The Web label shows all downloads on desktop.