Custom dimensions and metrics allow you to combine Analytics data with non-Analytics data. Visiolink has decided to implement 5 custom dimensions, which are sent with every hit in Google Analytics. The 5 custom dimensions are:
- Client (Platform)
- App Version
- Publication Title
The custom dimensions can help you gain more information on your users. You will be able to see from which platform the majority of your traffic is generated and which titles are most popular with the users. Furthermore, you will be able to see the popularity of the individual sections and the reader orientation.
The custom dimensions have to be created in Google Analytics. If you have not created them yet, follow this guide and you will be able to find the data:
If you have any questions regarding custom dimensions or Google Analytics data, feel free to contact us.