Action required: declare ad status for your Google Play apps

2020-09-15 11:26:40 UTC

Customers with apps on Google Play are required to declare ad status for Google Play apps by January 11, 2016. Misrepresenting ad presence may lead to suspension from Google Play Store.

Information from Google 18/11-2015: 

At Google I/O, we launched “ad-supported” labels for apps in the Designed for Families program. Today, we’re announcing the expansion of this program to all apps on Google Play. Early next year, users will start to see the “Ads” label on apps that contain advertising, both inside and outside Designed for Families.

By January 11, 2016, you must sign in to the Play Developer Console and declare whether your apps contain ads (such as ads delivered through third party ad networks, display ads, native ads, and/or banner ads). After this date, the ads declaration will be required to make any updates to your apps. Please note that misrepresenting ad presence violates Google Play Developer Program Policies and may lead to suspension. You can visit our help center to learn more.

While developers are responsible for accurately declaring ad presence in their apps, Google may verify this at any time and display the “Ads” label if appropriate. 

If you feel your app has been incorrectly flagged for containing ads, please contact our policy support team.

Does your app contain ads?

Here are a few examples from Google of when you should answer "yes" to having ads for purposes of the "Ads" label: 

  • Native ads: My app includes ads natively, indistinguishable from other content (e.g. sponsored articles, ads within a feed, etc).
  • House ads: My app renders a small banner to promote my other apps.
  • Banner and interstitials*: My app integrates with an Ad SDK to show banners and/or interstitials.

*Visiolink features: Interstitials, ADTECH Mobile SDK, Cxense Mobile SDK integration, Banners on front page, Issue Specific Splash Screen, Dynamic Splash Screen, Banners in Article View, and Clickable Ads.

We have asked Google to specify whether "native ads" also covers printed ads in the publication. The reply from Google is that if the app contains ads that are visible to the end user, the app should contain an ads label.  

How to declare apps status in Google Play

  • Log into your Google Play account.
  • Select your app
  • Select Pricing & Distribution
  • Find AD SUPPORTED and click yes 

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