Action required: New rating system for apps on Google Play

2020-09-15 11:26:57 UTC

Customers with apps on Google Play are required to complete a new age-based rating questionnaire available in Google Play from May 2015. Apps without rating may be removed from Google Play Store

Information from Google:

To help consumers make more informed choices about their purchases on Google Play, we're introducing a new age-based rating system for apps and games consistent with industry best practices. This initiative gives you an easy way to communicate familiar and locally relevant content ratings to your users and helps improve app engagement by targeting the right audience for your content.

On your apps' questionnaires, make sure to provide accurate responses to help your app be discovered by the right audience. Once you've successfully received a rating for your app(s), you'll only need to retake an app's questionnaire if an update changes the content of the app in a way that impacts its rating. 

To help maintain your apps' availability on Google Play, sign in to the Google Play Developer Console and complete the new rating questionnaire for each of your apps. Apps without completed rating questionnaires will be marked as "Unrated." Unrated apps may be blocked in certain territories or for specific users. In addition, all new apps and updates to existing apps will require a completed questionnaire before they can be published on the Play Store. Your compliance and participation with the new app ratings system is required under the Google Play Developer Distribution Agreement. In the future, apps that aren't rated using the new rating system may be removed from the Play Store. Read more

How to fill out the questionnaire

  • Log into your Google Play account.
  • Select your app and select Content Rating.
  • Fill out the content rating questionnaire.

When the questionnaire is completed, it will result in a content rating of your app:



If you need any assistance our Customer Care team is ready to help


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