Google Tag Manager - How does it work?

2019-08-29 10:38:18 UTC

Google Tag Manager for Visiolink solutions

Google Tag Manager is an excellent tool for tracking websites and apps. It allows us to integrate triggers and tags and removes the need for custom lines of code. It works through a data layer, where data is stored before it is shipped to Google Analytics. One of the biggest advantages is the flexibility of the management system. With a large data layer, the changes and campaigns can be directly controlled from the tag management system thus removing the involvement of developers. This can increase the focus on business objectives and make future changes easier to implement across solutions.

What is the advantage of using Google Tag Manager?

The implementation of Google Tag Manager at Visiolink will create a more reliable data foundation and lead to changes in the Google Analytics setup. But it won't allow individual customers to create new tags or change the existing ones. However, we are open to suggestions concerning existing and new tags.

To get the benefits of Google Tag Manager, customers will need to:

  • Create 5 custom dimensions

By creating these 5 custom dimension, you will be able to track data on:

  • Platforms (iOS, Android, Web)
  • App versions
  • Orientation
  • Sections
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