Hotspot Report (Clickable Ads) - GA4

2023-12-13 10:41:29 UTC

This article aims to guide you through the process of retrieving data from the ePaper Hotspot event.  

The Hotspot event is activates whenever a user swipes to a page containing hotspots. These Hotspots can include clickable ads or internal references to other pages or emails. When a Hotspot is shown, it triggers an ‘Impression’ event. Should the user interact by clicking on the Hotspot, a ‘Click’ event is sent to GA4. If a page contains multiple hotspots each individual hotspot will triggers an 'impression' event when the page is viewed. 

Finding the data in GA4:

1. Go to your GA4 property.

2. Go to ‘Explorations’ by clicking on Explore in the menu to the left.

3. Click on the '+' Create a new exploration

GA4 exploration guide.png

4. Every time a new report is created you need to add the ’Dimensions’ and ‘Metrics’ that should be used in the report.

4.a Dimensions: When clicking on Dimensions you will get a list of all Googles standard dimension and Visiolink’s custom parameters. You always need to include the Dimension ‘Event Name’ as this is used in all our filters. Further, you will in this case need the dimension called 'Hotspot_url' and 'Publication_title'. 

4.b Metrics: in this report we will use the metric ‘Event Count’, which is a standard Google metric that refers to the number of times an event is triggered. 

5. When the Dimensions and Metric is added, you can start setting up your report.

6. Start by filling out the report as this (See picture below):
Add a filter for ‘Event name’ Contains ‘hotspot’. *it is important that you only write 'hotspot' and not select one of the full names that pops up.  
Add ‘Event Count’ under Values.
Add ‘Hotspot_url' under Rows.
Add 'Event_name' under columns. 

hotspot report.png7. Now you can see the total number of impressions and Clicks and the separate Hotspot numbers To see even more individual hotspots, click the ‘Show row’ dropdown menu in the settings and select your desired number of rows. 

8. To provide a comprehensive view of the Hotspots performance within each publication title consider adding 'Publication_title' as a row. Additionally, including the 'Page_number' dimension will enable you to pinpoint the specific page numbers within the publication where the hotspot were located

9. Remember to name your report - then you will be able to find the report again. You can also share the report with others by clicking on the 'share exploration' in the top right corner. 

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