Under BI reports you can see how your publications, articles, audio content and ads are performing.
| NB! Our dashboards are based on Google Analytics 4 (GA4) data. So if you do not have GA4 integrated in your apps / web apps, the BI reports feature will not be available to you. If you would like to have GA4 integrated in your apps, please contact our business developers. |
The dashboard is accessible from the top level of your organization (the main prefix). If you have more than one main title, there will typically be a dashboard for each main title.
The dashboard consist of 5 sub-dashboards:
Publication performance
Here you can see how your publications are performing.
At the top there are three drop-down menus with which you can specify which data to display:
- "Platform": Here you can specify for which platform(s) you want to see data
- "Publication": Here you can specify for which publication title(s) you want to see data
- The date picker: Here you can specify for which date range you want to see data
In the dashboard's charts, you can see data on downloads, users, publication openings and page views. Furthermore you can see device and platform distribution.
Article performance
Here you can see how your articles are performing. It is a requirement for receiving article performance data that the articles are clickable.
At the top there are three drop-down menus with which you can specify which data to display:
- "Article": Here you can specify for which article(s) you want to see data
- "Publication": Here you can specify for which publication title(s) you want to see data
- The date picker: Here you can specify for which date range you want to see data
As default articles are ranked based on how many readings each article has.
Ranked article performance
Here you can see your top performing articles and your low performing articles.
At the top there are three drop-down menus with which you can specify which data to display:
- "Article": Here you can specify for which article(s) you want to see data
- "Publication": Here you can specify for which publication title(s) you want to see data
- The date picker: Here you can specify for which date range you want to see data
As default both top performing articles and low performing articles are ranked based on how many readings each article has.
Audio performance
Here you can see how your audio articles and podcast channels are performing.
| NB! Audio data is only available if you have either audio articles or podcast channels in your solutions. |
At the top there are three drop-down menus with which you can specify which data to display:
- "Title": Here you can specify for which audio article(s) or podcast episode(s) you want to see data
- "Type": Here you can specify if you want to see data for audio articles or podcast or both
- The date picker: Here you can specify for which date range you want to see data
As default both audio articles and podcast episodes are ranked based on how many listenings each has.
In the dashboard's charts, you can see data on listenings, active users, device distribution and platform distribution.
Commercial performance
Here you can see how your hotspots and interstitials are performing.
| NB! Commercial data is only available if you have either hotspots or interstitials in your solutions. |
At the top there are four drop-down menus with which you can specify which data to display:
- "Publication Title": Here you can specify for which publication title(s) you want to see data
- "URL/ID": Here you can specify for which hotspot(s) or interstitial(s) you want to see data
- "Type": Here you can specify if you want to see data for hotspots or interstitials or both
- The date picker: Here you can specify for which date range you want to see data
As default both hotspots and interstitials are ranked based on how many views each has.
In the dashboard's charts, you can see data on views, clicks, CTR, device distribution and platform distribution.
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Hotspots
The term "hotspot" refers to any clickable area in the e-paper. The term therefore covers both clickable ads and clickable games (eg. crosswords or sudokus). You can integrate hotspot delivery into your normal file flow. Read more here.
Example: Clickable ads
Example: Clickable games
If you would like to filter out hotspots used for games, you can do this by deselecting the URLs in the URL/ID drop-down menu. In the example below, all URLs containing "raetsel" have been filtered out of the data:
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Interstitials
Hub interstitials
Hub interstitials are tracked by their campaign name (i.e. the name you have given the interstitial campaign when you created it in the hub)
Example:
Interstitial campaign name ("Interstitials" in the hub): Interstitial campaign name in the dashboard:
Google Ads interstitials
Google Ads interstitials are tracked by Account ID + Ad Unit Code(s) and therefore (unlike hub interstitials) cannot be identified by a specific interstitial campaign name.
Example:
If you want to see data on a specific Google Ads interstitial campaign, you can do this by adjusting the date range in the dashboard's date picker to the Line item's date range in your GAM account ("Delivery settings").
However, for Google Ads interstitial campaigns, we recommend using the data that is available in your GAM account ("Impressions", "Clicks", "CTR").
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