Custom Dimensions

2023-02-13 09:27:06 UTC

Custom dimensions and metrics allow you to combine Analytics data with non-Analytics data. Visiolink has decided to implement 14 custom dimensions, which are sent with every hit in Google Analytics. The 14 custom dimensions are:

  • Client (Platform)
  • App Version
  • Publication Title
  • Orientation
  • Section
  • Customer Title
  • User ID - Hit 
  • User ID - User
  • User ID - Session
  • Source of User ID 
  • Customer Data
  • Push Token 
  • Client ID 
  • Bundle ID

The custom dimensions can help you gain more information about your users. You can see from which platform the majority of your traffic is generated and which titles are most popular with the users. Furthermore, you will be able to see the popularity of the individual sections and the reader orientation.

The custom dimensions have to be created in Google Analytics. If you have not created them yet, follow this guide and you a find the data:

Guide to set up custom dimensions



The Client Dimension describes the platform from which the events are sent.

App Version

The App Version Dimension describes which version of your Visiolink application the events are sent.

Publication Title

The Publication Title Dimension describes the title of the publication from which the events are sent.


The Orientation Dimension describes the orientation with each event (Landscape or Portrait)


The Section Dimension describes the section from which the events are sent.

Customer Title

The Customer Title Dimension describes from which paper the events are sent. (This dimension is useful if your solution has more than one title) 

User ID

Sends a unique user id which can be generated based on a Customer id, Server id or Client Id. If you have user tracking the user id will be a custom generated id from your validation system. 

Soruce of User ID 

Sends the source of the user id. The user id is generated from a custom, server or client basis.

Push token

A Push token is unique generated Id for an App. If an app is deleted an reinstalled a new push token is created. 

Client ID

The “client” ID is a unique ID created by the CFUUID (iOS) and UUID (Android) functions and it is created the first time you open the app. The client ID is also generated on web. 

Bundle ID

 Is the package name for the app. Is used if you have multiple apps which uses the same UA-id, the bundle Id can the be used to see from which app the data comes from.  


Quick Overview:

Custom Dimension Index Scope Description
Client 1 User Shows what platform data is received from
(iOS, Android, Windows, Desktop, HTML, Kindle)
App version 2 Sessions Sends the version of Visiolink’s app
Publication title 3 Hit This dimension sends the publication title
Orientation 4 Hit The orientation (Landscape, Portrait)
Section 5 Hit Sends the section of the ePaper
Customer title 6 Hit Sends the Visiolink backend prefix folder
SSO User ID 7 Hit  
SSO User ID 8 Sessions  
SSO User ID 9 User Sends the user ID
Source of User ID 10 Hit Sends: Custom, Server or Client 
   Customer Data    11     Hit           Here you can ad your own data
      Push Token     12     Hit         Unique ID generate for each app
      Client ID     13     Hit    Unique ID generated for both app and web
      Bundle ID    14     Hit                    Name for the app


If you have any questions regarding Custom Dimensions or GA data, feel free to contact us.

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