This guide will go through the basics of booking image interstitials in Google Ad Manager in your ePaper solution for web.
If you are not familiar with booking ads in Google Ad Manager (e.g. on your website), we recommend you to book through the Visiolink Publishing Hub instead. Implementing Google Ads interstitials will disable the possibility to book from the publishing hub.
1. Create Ad Units
You can place up to five fixed ad positions in your ePaper. In addition, you can create a frequency controlled position that is displayed dependent on the number of swipes the user makes. As a default this is set to 12 swipes. The number can be set in the publishing hub.
The fixed positions are placed after a page number in the publication. You can place them e.g. after page 1, after page 5 and after page 9. The page numbers must be odd numbers. The frequency position works fine with the fixed positions, as it will simply be shown X number of swipes after any ad has been displayed.
It is possible to place different ad units in different publications if you have more than one title (controlled by prefixes in the Visiolink system).
2. Book creatives in your preferred size
As a default, we support all the most relevant standard sizes available in Google Ad Manager. Below, we have listed our recommendations.
Empty ad units will be ignored, so that the user swipes to the next page (there might be a short delay when swiping past an empty ad unit, as we will need to ask the ad unit if there are any ads booked).
NOTE: As the web reader is seen as a single page system by Google, it is not possible to book the same ad on two two different ad units at the same time. Google will prevent the ad on one of the ad units to be shown. If you wish to book an ad to be shown on more than one position, please use the frequency controlled position.
3. Provide Visiolink with account ID and ad unit IDs
Visiolink will need an overview of which ad units should be placed after which pages in which publications. Furthermore, we need the account ID of your Google Ad Manager account.
It could look like this:
|Placements||Page 1||Page 5||Page 9||Frequency|
|Newspaper 1 ad unit IDs||news1_p1||news1_p5||news1_p9||news1_freq|
|Newspaper 2 ad unit IDs||news2_p1||news2_p5||news2_p9||news2_freq|
Key Value pairs available
We have added two key value pairs that you can add when creating your Line Items:
1. publicationDate: This gives you the opportunity to target a specific issue based on
the date of the publication.
IMPORTANT: The key must be created precisely like this: publicationDate and
values must be written as dates in this format: YYYY-MM-DD (e.g. 2016-03-18)
2. folderID: This gives you the opportunity to target a specific folder with the folder ID
from the Visiolink backend/Visiolink Publishing Hub. This is useful if you have placed the same ad units in more than one of your newspaper titles and you wish to differentiate your ad booking.
IMPORTANT: The key must be created precisely like this: folderID and values must
be written as a four or five digit number