Our Desktop Web App 2 (DWA2) has also been aligned with our new standard events on Google Analytics 4. You can read more about our Modular App Tracking on apps here: https://support.visiolink.com/hc/en-us/articles/21445515663762-Guide-Modular-App-Tracking-GA4
The DWA2 does some things a bit different compared to our apps. For example, the DWA2 doesn't make any downloads, which means that there is no download event here.
Standard Events in Google Analytics 4 for the DWA2 aligned with our Modular App:
1. vl_event_publication
2. vl_event_page
3. vl_event_article
4. vl_event_media
5. vl_event_search
6. vl_event_interstital
7. vl_event_hotspot
8. vl_event_module_interaction
This article is split into 2 sections:
1) User Parameters
2) Events
Section 1 - User Parameters
User Parameters are applied to all events are generally parameters that don't change often. The DWA2 differs from the apps by not having any push tokens. This is due to the DWA2 not being compatible with push messages.
|
Dimension Name |
Description |
Parameter (Code) |
Example value(s) |
|
App_id |
Name of the app/bundle id/application id |
vl_value_app_id |
com.visiolink.vlqa |
|
Client |
Platform: iOS, Android, Desktop, Desktop Web App, Fallback |
vl_value_client |
Desktop, Desktop Web App, Fallback |
|
Client_id |
Unique hashed id |
vl_value_client_id |
8AA0F2E5-1234-5678-ABCD-E7EEDEE7AA49 |
|
User_id |
Unique id that can be connected through the SSO or just be a hashed id |
user_id |
8AA0F2E5-1234-5678-ABCD-E7EEDEE7AA49 |
|
User_id_source |
Takes the values: Custom, Server or Client - Depends on how the user id is created. |
vl_value_user_id_source |
Custom, Server, Client |
|
Version |
Generic platform version |
vl_value_version |
1.0.0 |
|
Orientation |
Device Orientation: Landscape or Portrait |
vl_value_orientation |
Landscape, Portrait |
Section 2 - Events
Publication event
Trigger: When a user opens a publication
Event name: vl_event_publication
|
Parameter Name |
Description |
Parameter (Code) |
Example value(s) |
|
Info |
Contains prefix, folder id, and publication id. Return as a string separated by a slash "/" (prefix/folder id/publication id). |
vl_value_info |
visiolink/100/1000 |
|
Publication_title |
Contains the publication title as see in the HUB. |
vl_value_publication_title |
Visiolink Title - 01/02/2024 |
|
Publication_date |
Contains the publication date as see in the HUB. |
vl_value_publication_date |
2024-02-01 |
|
Source |
Contains the source of the publication opening. "Where was the publication opened from" |
vl_value_source |
Newest Publication, Archive, Deeplink, Downloads |
|
Section_number |
Number from the section value |
vl_value_section_number |
1, 2, 3 … |
|
Section_name |
Name from the section value |
vl_value_section_name |
Section 1, Section 2, Section 3 … |
Page event
Trigger: When a user is shown a page
Event name: vl_event_page
|
Parameter Name |
Description |
Parameter (Code) |
Example value(s) |
|
Info |
Contains prefix, folder id, and publication id. Return as a string separated by a slash "/" (prefix/folder id/publication id). |
vl_value_info |
visiolink/100/1000 |
|
Publication_title |
Contains the publication title as see in the HUB. |
vl_value_publication_title |
Visiolink Title - 01/02/2024 |
|
Publication_date |
Contains the publication date as see in the HUB. |
vl_value_publication_date |
2024-02-01 |
|
Page_number |
Contains the page number |
vl_value_page_number |
1, 2, 3 … |
|
Section_number |
Number from the section value |
vl_value_section_number |
1, 2, 3 … |
|
Section_name |
Name from the section value |
vl_value_section_name |
Section 1, Section 2, Section 3 … |
For the page event we also send an event metric*:
|
Parameter Name |
Description |
Parameter (Code) |
Example value(s) |
|
Duration |
Time spent in seconds |
vl_value_duration |
3, 4, 5 … |
*If the user has spent more than 2 seconds on the page
Article event
Trigger: When a user reads an article by clicking on the article or by zooming or panning on the article. The article event stops if the user zooms out, closes the article, closes the app, or is inactive for more than 2 minutes
Event name: vl_event_article
|
Parameter Name |
Description |
Parameter (Code) |
Example value(s) |
|
Info |
Contains prefix, folder id, and publication id. Return as a string separated by a slash "/" (prefix/folder id/publication id). |
vl_value_info |
visiolink/100/1000 |
|
Publication_title |
Contains the publication title as see in the HUB. |
vl_value_publication_title |
Visiolink Title - 01/02/2024 |
|
Publication_date |
Contains the publication date as see in the HUB. |
vl_value_publication_date |
2024-02-01 |
|
Page_number |
Contains the page number |
vl_value_page_number |
1, 2, 3 … |
|
Section_number |
Number from the section value |
vl_value_section_number |
1, 2, 3 … |
|
Section_name |
Name from the section value |
vl_value_section_name |
Section 1, Section 2, Section 3 … |
|
Title |
Article Title from XML |
vl_value_title |
Lorem Ipsum |
|
Category |
Article Category from XML |
vl_value_category |
Local News, Regional News, Sport, Politics |
|
ID |
Article ID from XML |
vl_value_id |
4129799 |
|
Source |
Contains the source of the article event. "Where was the article event triggered from" |
vl_value_source |
Article View, PDF, Search, Article Module, Bookmark, Deeplink, Shared |
|
Method |
Contains the method used to trigger the article event. "How was the article event triggered" |
vl_value_method |
Zoom, Click, Swipe |
|
Length |
Article character count |
vl_value_length |
500, 1000, 1500 … |
|
Author |
Article author from XML |
vl_value_author |
Lars Larsen |
For the article event we also send an event metric*:
|
Parameter Name |
Description |
Parameter (Code) |
Example value(s) |
|
Duration |
Time spent in seconds |
vl_value_duration |
3, 4, 5 … |
*Starts after 2 seconds to avoid unwanted triggering.
Media event
Trigger: When a user triggers an audio article or a podcast
Event name: vl_event_media
|
Parameter Name |
Description |
Parameter (Code) |
Example value(s) |
|
Info |
Contains prefix, folder id, and publication id. Return as a string separated by a slash "/" (prefix/folder id/publication id). |
vl_value_info |
visiolink/100/1000 |
|
Publication_title |
Contains the publication title as see in the HUB. |
vl_value_publication_title |
Visiolink Title - 01/02/2024 |
|
Publication_date |
Contains the publication date as see in the HUB. |
vl_value_publication_date |
2024-02-01 |
|
Page_number |
Contains the page number. |
vl_value_page_number |
1, 2, 3 … |
|
Section_number |
Number from the section value. |
vl_value_section_number |
1, 2, 3 … |
|
Section_name |
Name from the section value. |
vl_value_section_name |
Section 1, Section 2, Section 3 … |
|
Title |
Article Title from XML for Audio Articles. |
vl_value_title |
Lorem Ipsum |
|
Category |
Article Category from XML for Audio Articles. |
vl_value_category |
Local News, Regional News, Sport, Politics |
|
ID |
Article ID from XML for Audio Articles. |
vl_value_id |
4129799 |
|
Source |
Contains the source of the media event. "Where was the media event triggered from" |
vl_value_source |
Article View, PDF, Search, Frontpage, Bookmark |
|
Method |
Contains the media method. "What kind of audio is played" |
vl_value_method |
TTS, Narrated |
|
Length |
Audio Length |
vl_value_length |
500, 1000, 1500 … |
|
Author |
Article author from XML. |
vl_value_author |
Lars Larsen |
For the media event we also send an event metric*:
|
Parameter Name |
Description |
Parameter (Code) |
Example value(s) |
|
Duration |
Time spent in seconds |
vl_value_duration |
3, 4, 5 … |
*Duration stops if the user pauses, closes the player, closes the audio article, closes the app, or if the audio article ends
Search event
Trigger: When a user submits a search
Event name: vl_event_search
|
Parameter Name |
Description |
Parameter (Code) |
Example value(s) |
|
Search |
Contains the search word |
vl_value_search |
Lorem Ipsum |
|
Source |
Contains the source for the search. "Where was the search made from" |
vl_value_source |
Archive, Current |
Interstitial event
Trigger: When a user sees or clicks an interstitial
Event name: vl_event_interstitial
|
Parameter Name |
Description |
Parameter (Code) |
Example value(s) |
|
Info |
Contains prefix, folder id, and publication id. Return as a string separated by a slash "/" (prefix/folder id/publication id). |
vl_value_info |
visiolink/100/1000 |
|
Publication_title |
Contains the publication title as see in the HUB |
vl_value_publication_title |
Visiolink Title - 01/02/2024 |
|
Publication_date |
Contains the publication date as see in the HUB |
vl_value_publication_date |
2024-02-01 |
|
Section_number |
Number from the section value |
vl_value_section_number |
1, 2, 3 … |
|
Section_name |
Name from the section value |
vl_value_section_name |
Section 1, Section 2, Section 3 … |
|
ID |
Contains the Interstitial name |
vl_value_id |
Interstitial_1 |
|
Click |
True / False whether the interstitial was clicked |
vl_value_click |
True, False |
Hotspot (Clickable ad) event
Trigger: When a user sees or clicks a hotspot (clickable ad)
Event name: vl_event_hotspot
|
Parameter Name |
Description |
Parameter (Code) |
Example value(s) |
|
Info |
Contains prefix, folder id, and publication id. Return as a string separated by a slash "/" (prefix/folder id/publication id). |
vl_value_info |
visiolink/100/1000 |
|
Publication_title |
Contains the publication title as see in the HUB |
vl_value_publication_title |
Visiolink Title - 01/02/2024 |
|
Publication_date |
Contains the publication date as see in the HUB |
vl_value_publication_date |
2024-02-01 |
|
Section_number |
Number from the section value |
vl_value_section_number |
1, 2, 3 … |
|
Section_name |
Name from the section value |
vl_value_section_name |
Section 1, Section 2, Section 3 … |
|
ID |
Contains the hotspot (clickable ad) name |
vl_value_id |
Interstitial_1 |
|
Click |
True / False whether the hotspot (clickable ad) was clicked |
vl_value_click |
True, False |
|
Page_number |
Contains the page number |
vl_value_page_number |
1, 2, 3 … |
Module event
Trigger: When a user clicks a module
Event name: vl_event_module_interaction
|
Parameter Name |
Description |
Parameter (Code) |
Example value(s) |
|
Info |
Contains the module name |
vl_value_info |
Newest Publication, Previous Publications, Current Articles |
Comments
0 comments
Please sign in to leave a comment.