We have defined the download event on our own to include download events across all newer versions on all platforms. This means that you can see the total number of downloads for iOS, Android and Desktop in the same place in Google Analytics.
A download is triggered when a user opens a specific publication for the first time. A download event can only be registered once per specific publication, unless said publication is deleted and downloaded again. On web a download event is cached at the first opening of a publication. A user can cache up to 30 unique publications. The same publication can resend a download event if the cache is cleaned or opened again as publication number 31.
Note that due to some confusion over a "download" on web, we have removed this event for some of our newer tracking on web.
If you would like more information or guidance, feel free to contact Customer Care on support@visiolink.com who will forward it to our Business Consulting department.
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