Interstitials in ePaper article overview

Table of Contents

Introduction
How it works
User journey
Setting it up
Good to know

Introduction

Evidence shows that the ePaper article overview (in German: “Moderne Ansicht”) is more appealing to new and younger user groups. We have therefore created support for Google Ads interstitials in the ePaper article overview. This ensures that interstitial page views - and consequently ad revenue - are maintained despite the shift from the e-paper experience to the article overview experience (in German: “Moderne Ansicht”).

Interstitials in ePaper article overview let you present an overlay - an ad or other promotional content - to users as they swipe through the article overview. Each interstitial appears at an article overview page that you define, slides in with the user's swipe, and is dismissed with another swipe.

How it works

As a user swipes through the ePaper article overview, the content for the next interstitial is preloaded in the background. By the time the user reaches an article overview page that has an interstitial, the content is already prepared and appears instantly - and never as a blank or half-loaded screen.
When the user arrives at the article overview page, the interstitial slides in as an overlay (only the top bar is visible). A single swipe dismisses it and reveals the article overview page underneath, which has already loaded, so there is no waiting.
If the content is not ready in time - for example if an ad did not load - the interstitial is simply skipped and the user continues uninterrupted. Users never see an empty interstitial.

User journey

Example:

An interstitial ad unit is placed between Epaper article overview page 1 and article overview page 2

The user is on article overview page 1: 

The user swipes to article overview page 2

An interstitial appears (in fact an overlay over article overview page 2):

The user swipes again. 

The interstitial disappears and article overview page 2 appears:

Setting it up

Since Interstitials in ePaper article overview is based on Google Ad Manager, we need the following from you to set it up:

1. Account ID
2. Native Ad Template ID
3. Ad Unit Codes
4. Ad Manager App ID
 

You can use the same ad unit codes for article overview interstitials that you use for your e-paper interstitials or you can use separate ad unit codes. We just need to know which positions they should be mapped to.

Example: Shared ad unit codes

Example: Separate ad unit codes

Good to know

• No empty covers - an interstitial appears only when its content is ready.
• Users stay in control - one swipe dismisses it.
• You set the frequency - by choosing how many pages carry an interstitial.